Get the most out of your cost per click
[Tokratni blog zapis je prispevala Lucie Pokorna, vodja iskalnega marketinga v interactive.agency]
Many online advertisers complain that the cost of a click on Google Search is continuously increasing as competition gets more intense. Therefore, it is smart to get as much space and exposure for your money as possible. Here are three features that can help your ad get the most visibility on the Google Search Results pages:
1. Enhanced Sitelinks
After regular Sitelinks, which allow you to display up to 4 additional links to sections of your website alongside your ad, Google has now launched Enhanced Sitelinks. The feature enables you to display your ad plus 4 more links to your website, with 2 lines of description per link. That’s basically 5 ads for the price of 1.
2. Location Extensions
While Location Extensions are not fully available in Slovenia yet (adresses can only be imported, not entered manually), they are an interesting solution for your campaigns targeting other countries. Your ad not only gains an additional line with the address of your business and an option to find a route on Google Maps – your business also appears on the map, highlighted in a different color.
3. Call extensions
Call extensions add a phone number to your ad. This feature is particularly valuable for advertisers running mobile campaigns. Space on a smartphone screen is even more limited than on a desktop computer – and with call extensions, a potential customer can directly call your hotline!
And the best thing about all these features? There is no added cost for these special »add-ons« – you pay just the same as you would for a regular click. So why not capitalize on your investment into AdWords?
- Google Mega Sitelinks: What You Should Know. (actionableinsights.covario.com)
- Google Sitelinks Are Time Dynamic (seroundtable.com)
- Google’s Dynamic Enhancements (greatfinds.icrossing.com)